“I’m a creative with a passion for delivering awe-filled moments that spark wonder for the customer. I’m always searching for that special detail that transforms the everyday into something memorable—and I feel lucky to do that daily through creative marketing.

I bring strength not just in storytelling across the shop, but also in the operational side of execution—interpreting floorplans, optimizing customer experience, and mentoring teams. For me, the magic happens where creativity meets strategy.”

Achievements

  • Executed seasonal floorset strategies across 1,700+ stores, aligning campaign intent from front to back of shop through tailored signage, spatial storytelling, and product prioritization.

  • Collaborated cross-functionally with merchants, fragrance houses, and campaign teams to deliver cohesive retail narratives that reflect emerging trends and consumer insights

  • Produced creative toolkits and visual guidelines that empowered field teams and international partners to execute brand experiences with consistency, creativity, and cultural relevance.

  • Managed team and multiple projects to safely reopen retail stores to shoppers during 2020 Covid-19 pandemic

  • Strategize and manage creative direction for high-profile projects integrating copy, design and visual merchandising

  • Coordinated logistics to effectively and promptly deliver props and VM elements to White Barn Home stores nationwide

Experience

Senior Visual Merchandiser, 2021 - Current

Bath & Body Works, Retail Marketing

Visual Merchandiser, 2016 - 2021

Bath & Body Works, Retail Marketing

Visual Merchandising Coordinator, 2016

Bath & Body Works, White Barn Marketing

Visual & Event Merchandiser, 2013 - Present

ZenGenius Inc.

Visual Merchandiser, 2012 - 2014

Abercrombie & Fitch, Flagship Mock Store

Marketing Intern, 2013

The Eighth Floor Strategic Communications

References available upon request

Education

BS, Fashion & Retail Studies, 2014
The Ohio State University