Bridgerton x Bath & Body Works

The Bridgerton x Bath & Body Works collection created buzzworthy excitement among fans, merging pop culture with fragrance in a way that elevated the brand’s storytelling and product discovery. It drove strong engagement both in-store and online, helping position Bath & Body Works as a cultural collaborator while attracting new and younger audiences.

Digital Visual Merchandising Rendering

Store Execution

With this collaboration we transformed fixtures into immersive, Regency-inspired environments which captivated shoppers through elaborate visual merchandising and thematic signage.​

Creative Campaign Concept

To enhance the ambiance, we incorporated orchestrated melodies reminiscent of the series' soundtrack, engaging customers' senses beyond sight and smell. This multi-sensory approach deepened the connection between the brand and the Bridgerton aesthetic, making the shopping experience more memorable.​

These creative marketing strategies not only elevated the in-store experience but also reinforced Bath & Body Works' position as a brand capable of delivering immersive and culturally resonant retail environments.