Hispanic Heritage Month
In partnership with fragrance house IFF - International Fragrance and Flavors, I helped bring the 2023 Hispanic Heritage Month capsule collection to life as part of the creative store marketing team. I led the development of in-store visual merchandising and provided insight for marketing, crafting a vibrant, culturally resonant environment that celebrated the storytelling behind each fragrance.
Additionally, I contributed to the concepting and production of the customer-facing campaign video—supporting scripting, art direction, and visual storytelling—to highlight the creative process of IFF perfumer Patty Hidalgo and amplify the collection’s emotional connection through video and in-store touchpoints.
