Bridgerton x Bath & Body Works

As part of the team behind the Bridgerton x Bath & Body Works collaboration, I contributed to the concepting and execution of an immersive PR activation at Santa Monica’s Third Street Promenade. The experience brought the Regency era to life through romantic floral installations, period-inspired set design, and interactive fragrance discovery moments. This high-traffic event bridged fan culture and brand storytelling, generating social buzz and driving awareness for the limited-edition collection.

Photohraphy & Creative Marketing

The campaign's photography embraced the opulence of the Bridgerton series, featuring soft, romantic lighting and pastel color palettes that highlighted the intricate details of the product packaging. Each image was carefully styled to reflect the show's luxurious settings, incorporating elements lik